The Role of e-Marketing Design and Customer Involvement Capability on Business Performance and Competitive Advantage of MSMEs in Tangerang Raya

Khaerul Fahmi; Nandan Limakrisna2; Hari Muharam

doi:10.11111/ujost.v3i2.161

Authors

Khaerul Fahmi Universitas Pakuan Bogor
Nandan Limakrisna Universitas Pakuan Bogor
Hari Muharam Universitas Pakuan Bogor

DOI:

https://doi.org/10.11111/ujost.v3i2.161

Keywords:

e-marketing design, customer involvement capability, competitive advantage and business performance

Abstract

The aim of this research is to determine and analyze the influence of e-marketing design and customer involvement capability partially on competitive advantage. To determine and analyze the influence of e-marketing design, customer involvement capability and competitive advantage both partially and simultaneously on business performance. The method used is a quantitative method, the analysis used is confirmatory factor analysis (CFA) with a total of 200 respondents. Data analysis using Lisrel 8.70 Based on the research results, the following research findings were obtained: e-marketing design and customer involvement capability partially have a positive and significant effect on competitive advantage. e-marketing design, customer involvement capability and competitive advantage have a positive and significant effect, partially or simultaneously, on business performance

References

Ukaj, F., Ramaj, V., & Livoreka, R. (2020). The impact of E-business on activity extension and business performance. Journal of Distribution Science, 18(8), 103–112. https://doi.org/10.15722/jds.18.8.202008.103

Sheikh, A. A., Rana, N. A., Inam, A., Shahzad, A., & Awan, H. M. (2018). Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors. Cogent Business and Management, 5(1), 1–22. https://doi.org/10.1080/23311975.2018.1516487

Tae, Ferdinand A dan Lili Karmela Fitriani. (2015). “Acculturative Iconic Product Attractiveness and Marketing Performance.” Journal of Global Strategic Management. Vol 9 No 2.

Elidemir, S. N., Ozturen, A., & Bayighomog, S. W. (2020). Innovative behaviors, employee creativity, and sustainable competitive advantage: A moderated mediation. Sustainability (Switzerland), 12(8). https://doi.org/10.3390/SU12083295

Malik, A. (2019). Creating Competitive Advantage through Source Basic Capital Strategic Humanity in the Industrial Age 4 . 0. International Research Journal of Advanced Engineering and Science, 4(1), 209–215.

Hur, Y., Ko, Y. J., & Valacich, J. (2011). A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473.

Feng, T. dan D. Wang (2013). Supply Chain Involvement for Better Product Development Performance. Industrial Management & Data Systems 113(2): 190–206.

Hermawan, I. (2019). Metodologi Penelitian Pendidikan (Kualitatif, Kuantitatif dan Mixed Method). Hidayatul Quran.

Amri, W. A. A., Asbari, M., Gazali, G., Novitasari, D., & PURWANTO, A. (2021). The effect of religiosity and service quality on job satisfaction: A case study of MSME employees. International Journal of Social and Management Studies, 2(1), 53-63.

Asbari, M., Purwanto, A., & Novitasari, D. (2022). Kepuasan Kerja Guru: Di antara Kepemimpinan Transformasional dan Transaksional. Jurnal Pendidikan Transformatif, 1(1), 7-12.

Asbari, M., Pramono, R., Kotamena, F., Liem, J., Sihite, O. B., Alamsyah, V. U., ... & Purwanto, A. (2020). Studi fenomenologi work-family conflict dalam kehidupan guru honorer wanita. Edumaspul: Jurnal Pendidikan, 4(1), 180-201.

Asbari, M., Hyun, C. C., Wijayanti, L. M., WINANTI, W., Fayzhall, M., & Putra, F. (2020). Hard Skills Dan Soft Skills: Apa Membangun Inovasi Guru Sekolah Islam?. Evaluasi: Jurnal Manajemen Pendidikan Islam, 4(1), 143-172.

Asbari, M., Hyun, C. C., Wijayanti, L. M., Imelda, D., Yanthy, E., & Purwanto, A. (2020). HARD SKILLS ATAU SOFT SKILLS: MANAKAH YANG LEBIH PENTING BAGI INOVASI GURU. Jurnal Edumaspul, 4, 01.

Asbari, M., Nurhayati, W., Purwanto, A., & Putra, F. (2020). Pengaruh Genetic Personality dan Authoritative Parenting Style terhadap Pendidikan Karakter di Aya Sophia Islamic School. Edumaspul: Jurnal Pendidikan, 4(1), 142-155.

Cahyono, Y., Purwanto, A., Azizah, F. N., & Wijoyo, H. (2020). Impact of service quality, university image and students satisfaction towards student loyalty: Evidence from Indonesian private universities. Journal of Critical Reviews, 7(19).

Bernarto, I., Purwanto, A., & Masman, R. R. (2022). The Effect Of Perceived Risk, Brand Image And Perceived Price Fairness On Customer Satisfaction. Jurnal Manajemen, 26(1), 35-50.

Desky, H., Mukhtasar, M., Istan, M., Ariesa, Y., Dewii, I. B. M., Fahlevi, M., ... & Purwanto, A. (2020). Did trilogy leadership style, organizational citizenship behaviour (OCB) and organizational commitment (OCO) influence financial performance? Evidence from pharmacy industries. Systematic Reviews in Pharmacy, 11(10), 297-305.

Fayzhall, M., Asbari, M., Purwanto, A., Goestjahjanti, F. S., Yuwono, T., Radita, F. R., ... & Suryani, P. (2020). Transformational versus Transactional Leadership: Manakah yang Mempengaruhi Kepuasan Kerja Guru. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 256-275.

Jannah, M., Fahlevi, M., Paulina, J., Nugroho, B. S., Purwanto, A., Subarkah, M. A., & Cahyono, Y. (2020). Effect of ISO 9001, ISO 45001 and ISO 14000 toward financial performance of Indonesian manufacturing. Systematic Reviews in Pharmacy, 11(10), 894-902.

Kasingku, J., & Sanger, A. H. F. (2023). Pengaruh pendidikan karakter terhadap moralitas remaja di era digital. Pendas: Jurnal Ilmiah Pendidikan Dasar, 8(2), 6096-6110.

Lusiani, M., Abidin, Z., Fitrianingsih, D., Yusnita, E., Adiwinata, D., Rachmaniah, D., ... & Purwanto, A. (2020). Effect of servant, digital and green leadership toward business performance: evidence from Indonesian manufacturing. Systematic Reviews in Pharmacy, 11.

Mulyana, Y., Chaeroni, N., Erlangga, H., Solahudin, M., Nurjaya, N., Sunarsi, D., ... & Purwanto, A. (2021). The influence of motivation, ability, organizational culture, work environment on teachers performance. Turkish Journal of Computer and Mathematics Education, 12(4), 99-108.

Purwanto, A., & Asbari, M. (2019). Influence of Implementation Chain of Custody Forest Management System FSC-STD-40-004 V3-0 to Business Performance of Paper Industries in Banten Indonesia. International Journal of Management and Humanities, 4(4), 32-36.

Purwanto, A. (2022). The Role of Digital Leadership, e-loyalty, e-service Quality and e-satisfaction of Indonesian E-commerce Online Shop. International Journal of Social and Management Studies, 3(5), 51-57.

Purwanto, A. (2022). How the role of digital marketing and brand image on food product purchase decisions? an empirical study on Indonesian SMEs in the Digital Era. Journal of Industrial Engineering & Management Research, 3(6), 34-41.

Purwanto, A., Purba, J. T., Bernarto, I., & Sijabat, R. (2023). Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data & Network Science, 7(4).

Prameswari, M., Asbari, M., Purwanto, A., Ong, F., Kusumaningsih, S. W., Mustikasiwi, A., ... & Sopa, A. (2020). The impacts of leadership and organizational culture on performance in indonesian public health: The mediating effects of innovative work behavior. International Journal of Control and Automation, 13(2), 216-227.

Quddus, A., Nugroho, B. S., Hakim, L., Ritaudin, M. S., Nurhasanah, E., Suarsa, A., ... & Sudargini, Y. (2020). Effect of ecological, servant dan digital leadership style influence university performance? evidence from indonesian universities. Systematic Reviews in Pharmacy, 11(10), 408-417.

Sudargini, Y., & Purwanto, A. (2020). Pendidikan pendekatan multikultural untuk membentuk karakter dan identitas nasional di era revolusi industri 4.0: a literature review. Journal of Industrial Engineering & Management Research, 1(3), 299-305.