Vol. 3 No. 2 (2024): September 2024

Articles

• Investigating The Role of Marketing Content and Brand Image on Purchasing Decisions Mediated by Purchase Interest in Shop Online Users

  Rafie Zaidan Prayuda

  1-6

  • DOWNLOAD PDF ARTICLE

• Closed Production Process in the Crumb Rubber SIR Industry

  Hayu Kartika, Nuraida Wahyuni

  70-80

  • PDF

• The Impact of Digital Access and Literacy on Women's E-Commerce Adoption in the Philippines

  Rona Jane Policarpio, Ederliza Magpantay

  53-69

  • DOWNLOAD PDF ARTICLE

• Investigation of the Role of Digital Marketing, Competitive Advantage and Digital Business Strategy on Financial Performance

  Rayyan Aqila Praditya

  19-24

  • DOWNLOAD PDF ARTICLE

• Linking The Role of Digital Marketing and E-Commerce on Performance Marketing

  Rayyan Aqila Praditya

  7-12

  • DOWNLOAD PDF ARTICLE

• The Role of e-Marketing Design and Customer Involvement Capability on Business Performance and Competitive Advantage of MSMEs in Tangerang Raya

  Khaerul Fahmi, Nandan Limakrisna, Hari Muharam

  81-84

  • DOWNLOAD PDF ARTICLE

• More than Empty Plates: Assessing the Factors behind Food Insecurity in the Philippines

  Francine Isabel Velasco, Ederliza Magpantay

  32-52

  • DOWNLOAD PDF ARTICLE

• Linking the Role of Promotion of Access to Digital Facilities, Social Media and Digital Literacy on Marketing Performance

  Rayyan Aqila Praditya

  25-31

  • DOWNLOAD PDF ARTICLE

• Investigation of the Influence of Price, Promotion and Innovation on Customer Satisfaction in the Digital Era

  Rafie Zaidan Prayuda

  13-18

  • DOWNLOAD PDF ARTICLE